Social Media - From Fear and Loathing to Management and Strategy

Did you know that 500 million people have joined Facebook since its inception in 2004? Chances are you and fellow co-workers have "friended" each other without realizing that you could subject your company to claims of discrimination, should an ex-employee claim he was fired because of something Human Resources learned from his profile. You are not alone.

 It is estimated that more than 85% of Americans use social networks on and off the job. Yet, less than 33% of companies have a social media policy, and fewer still take steps to identify emerging gaps in policy, training and procedures. Social media is essential in business today, but it presents new challenges for which we are not totally prepared.

 These viral tools are vital in the HR toolbox for recruitment and branding strategies. As social media grows in importance as a complement to, or replacement for, traditional communication and procedures, Human Resources professionals are increasingly called upon to address social media organizational and employee challenges--from privacy and policy to compliance and training.HR professionals are being called upon to extend their expertise into the use and impact of social media in the organization.

 What can you expect to learn?

• An overview of new laws and cases covering social media issues
• Identify social media features and behaviors most likely to expose companies and individuals to legal risks
• Social media best practices and methods to manage risk
• Pros and cons of social networking policies and which are appropriate for your specific organization
• Specific social media tools that HR can use for recruiting and branding

Presented by Our Panel of Experts

	Linda Duffy President Leadership Habitude
	Cindy Kaplan Partner Carlston, DiSante & Freudenberger LLP
	Linda Zimmer President & CEO MarCom:Interactive

10 Minute Legal Update
	Presented by our Director of Legal Resources, Lara Strauss. Lara is a Shareholder at the San Diego office of LIttler Mendelson, the largest law firm in the US devoted exclusively to representing management in employment, employee benefits & labor matters.

Event Information:

La Jolla Sheraton
3299 Holiday Court
La Jolla, CA 92037

September 14, 2010

7:15 AM - 7:45 AM - Registration, Networking & Breakfast
7:45 AM - 9:30 AM - Program

Register before 5pm on September 10th and save!

Members $30/Non-Members $45

Register after 5pm on September 10th

Members $35/Non-Members $50

At the door: Members $40/Non-Members $55

Parking
Free Parking is available on the lower level